Are you thinking of promoting your website in 2019 ? Have you not achieved the objectives and results you expected last year? Being on the Internet is a challenge for any company, so we cannot rest on our laurels. It is important to work the content well, the speed of the web, have a strategy and a coherent marketing plan that helps us grow this year.
At Gadae Netweb we want to help you make it possible. That
is why we want you to be clear about our services to improve your web design
and enhance the SEO positioning of your page through internal and external
content. Take note if you want to improve your business website this year.
Keys to boost your website in 2019
The mistake that many companies make when promoting their
website is that they lack a strategy. That is, if, for example, you have your
website outdated and the content is not displayed well, it doesn't make much
sense to start link-building or create more content so that you continue to
have a very high bounce rate.
On the contrary, what it is about is that your website forms
a coherent whole within your marketing strategy and all the tactics that are
applied are adjusted to a specific objective.
In today's post we will see some of those keys that you must
take into account to enhance your website in 2019.
1. Check the speed of your website
Your website should have an attractive design, but it must
also be functional. It is important that you check the loading speed of your
website. You can use tools like Google Page Speed to check it. If your website
takes many seconds to load (let's say more than 4), there is still room to
continue improving the loading speed of your website.
Keep in mind that the loading of your website is important
because there are many clients who can leave without seeing your page. Let's
think especially of mobile device users, where sometimes the pages are not as
optimized or the devices themselves have a slower Internet speed.
2. Boost the content of your website that already exists
Many companies are just trying to focus on creating new
content. But, what about the content of your website right now? It could be
improved, creating longer and better worked content, adding keywords that you
had not included before, and ultimately, doing a more professional job.
Of course, it would also be important that you update the
date of the content so that Google can visit it again and take into account the
changes you have made. You can also tell Google to recheck your page yourself
from Google Search Console.
3. Create a calendar to create new content
The number 1 problem for many companies is that they do not
have a consistent content program. That is, they only publish content on their
blog when they remember to do so, they do not follow a rule, often due to lack
of time. This could be solved by hiring a web positioning service like the one
we offer you, in which we work hard on content marketing to attract more visits
to your website.
Creating a content calendar is relatively easy. You just
have to indicate the title of the article, the date of publication and add more
or less the resources that you are going to use to create it. Staying true to
that calendar will allow you to work more thoroughly on your project and know
where you are going.
4. Do more and better guest posting
Guest posting consists of a strategy to attract visitors
through the publication of articles and content in other places. It is
important that you offer something of value to the blogger on whose page you
are publishing your content. For example, an infographic, a video or a long
post that can allow you to attract more visits.
This way of attracting traffic will allow you to become a
benchmark and enhance your website, since when people look for information on a
topic related to your sector, they will find that you are the one who is
talking about it.
5. Invest your resources well
In the world of the Internet, sometimes less is more. You
can get involved to publish and publish content on social networks, but not get
many results. Instead, launch a campaign limited in time, circumscribed to
certain aspects, and be much more successful.
Invest your resources better. Creating a lead magnet and
advertising on Facebook can generate much better results (and customers), than
limiting yourself to publishing organic content with no more audience than the
small part of your followers that it reaches.
Are you clear about how you are going to enhance your
website in 2019? If you need us to help you relaunch your website, please
contact us through this email .